According to an article in yesterday’s Vancouver Sun, professional resume writers are noticing some weird requests on the part of their clients – “they want her to omit years of work experience and leave out the number of degrees they have – to stay competitive.”

A whole new type of job has been spawned by companies rush to social media sites to promote their products and brands. With the ever-expanding range of sites and ways to communicate, firms are employing people to manage their online interaction with customers or potential customers.

You know something has become main-stream when CBC cover it in the news – Video Clip

HireMarketing is a new full-service employer marketing company owned by Kelly O’Bray and Karen Taraska-Alcock specializing in the development of customized employee sourcing and tracking solutions. By linking best practices in employment branding and recruitment marketing, HM helps companies reach and engage talent in today’s multi-channel marketplace. HM is also a member of Legacy Bowes Group. Taraska-Alcock was recently recognized by Canada Safeway as the driving force behind the design, development and implementation of their award-winning youth employment site, jobpod.ca. Safeway’s jobpod.ca was selected at the 2009 Creative Excellence Awards for Best Corporate Employment Site, beating out Microsoft and the U.S. Border Patrol.

Winnipeg Free Press, Movers & Shakers

Paul Croteau, Managing Partner of Legacy Bowes Group and Barbara Bowes, President, are pleased to announce the addition of two new partners to the Legacy Bowes Group of companies – Waterhouse Executive Search Partners (WESP) and HireMarketing™. The new executive search and recruitment trio builds on our current strengths, providing clients with unparalleled access to the knowledge, expertise and resources needed to attract top talent in a wide range of markets and industries across Canada.

Waterhouse Executive Search Partners (WESP) is a new national executive search alliance consisting of some of Canada’s most experienced executive recruiters. Partnership with Waterhouse Executive Search Partners reinforces the Legacy Bowes quality connection to the national marketplace and will enable us to even more effectively source and attract those highly experienced but hidden candidates. Waterhouse Executive Search Partners now has access to all major cities in Canada. Visit our website at www.wesp.ca.

HireMarketing™ is a process of planning, executing and measuring strategic, customized employee sourcing and tracking solutions resulting in the right people, for the right job, at the right time – in the most cost-effective way possible. Using best practices in employment branding and strategic recruiting, HireMarketing™ will help Legacy Bowes clients define and communicate their unique employee value proposition through the messages and media that most effectively attract and engage the employees you need to drive your business.